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5 Ways to Maximize the Value of Your E-Commerce Video
Top online retail brands are adding video to their storefront sites at a furious rate,
and in a 2010 study, eMarketer found the reason why so many are jumping on the video bandwagon. According to eMarketer analyst Jeffrey Grau, retailers have found that videos boost sales and conversion rates while also reducing shopping cart abandonment and product returns.
How to build an in-house video studio on a budget
You already know that videos increase engagement, perform better with Google, and are more likely to lead to conversions. That doesn’t mean you need to shell out big money to rent time in a professional studio or compromise your integrity by putting up a poorly lit iPhone recording on your homepage every time you’ve got a new video concept. A small investment in setting up an in-house studio means you can crank out high quality videos at the drop of a hat.